MACVB Annual Meeting



Tuesday, October 1, 1:00 – 4:00 p.m.  (Followed by networking and dinner)
Wednesday, October 2, 9:00 a.m. – 3:30 p.m.


Learn.  No matter how experienced you are, everyone can learn.  You’ll be exposed to a variety of points of view, new ideas and trends, new ways to conduct business and to be more productive.

Network.  Collaboration is the way to approach networking.  You’ll uncover ideas and be inspired when you get to know each other on a personal level.

Encounter new vendors and suppliers.  They are some of the best people for you to get to know if you want to learn more about the current industry climate.  Discovering innovative products and services is necessary to stay competitive in today’s fast-paced world.

Have fun.  All work and no play can get old fast.  The agenda mixes a social aspect into your learning experience.  Never underestimate the power of a little fun mixed with some interesting people!


The Annual Meeting is a great way to reach tourism, convention and destination marketing leaders from across Minnesota.  Participate in the conference and learn about the top-of-mind priorities of the industry & gain insight into the destination marketing world in Minnesota.  Build relationships with current and prospective customers.

Thank You to our Annual Meeting sponsors:


The Inn at Shattuck-St. Mary’s, 1000 Shumway Ave, Faribault, MN 55021


Reservations are to be made at either of the two listed hotel options. Please note that reservations cannot be made online.

GrandStay Residential Suites Hotel
1500 20th Street NW
Faribault, MN 55021

(507) 334-2888

Rate: $99.90/night

Boarders Inn & Suites
1801 Lavender Drive
Faribault, MN 55021

(507) 334-9464

Rate: $80+ tax/night


John Lambeth

Topic: Tourism Districts:  What are they?  What do they do?  Are they good for Minnesota?  What’s at risk?

John Edman

Topic: Growing Tourism in Minnesota

Todd Hill

Topic: Public Policy Primer:  Looking Out    To 2020

Tony Kwilas

Topic: Public Policy Primer:  Looking Out   To 2020

Nort Johnson

Topic: Working with Community Stakeholders – What Could Your Model Look Like?

Bill Deef

Topic: Working with Community Stakeholders – What Could Your Model Look Like?

Joe Henry

Topic: Working with Community Stakeholders – What Could Your Model Look Like?

Anna Till

Topic: Stakeholders Panelist


Tuesday, October 1

1:30 p.m. Welcome & Opening Remarks

1:40 p.m. Working with Community Stakeholders – What Could Your Model Look Like?

Tourists view tourism destination as one whole composed of different elements — like a puzzle comprised of different pieces. Tourism is a complex phenomenon and as such it involves different parties which can be viewed as stakeholders. Each of them has its own specific interests and cam be viewed as the “piece of the puzzle”. If one piece does not fit “the puzzle”, tourist’s experience is spoiled.  There are a number of benefits (and risks) for every stakeholder in tourism.  Applying a stakeholder approach can result in greater synergy, planning and organization of events, coherence among diverse organizations in terms of activities and greater involvement in the decision-making process.

In this interactive session, you’ll hear examples of stakeholder models for CVB/CMOs from your peers.  This session will help you develop your own stakeholder model and understand its purpose and form. 

Facilitated by Nort Johnson (Faribault Chamber of Commerce and Tourism), Joe Henry (Lake of the Woods Tourism) and Bill Deef (Meet Minneapolis)

3:00 p.m. Break

3:15 p.m. Community Stakeholders Panel

What do your community stakeholders want from your organization?  How do you find out?

4:00 p.m. Adjourn for dinner/networking hosted by Faribault Chamber of Commerce & Tourism

Wednesday, October 2

(Breakfast on your own.)

9:00 a.m. CEO/Executive Roundtable
Open sharing about your challenges and successes as the executive leader in your organization.

9:00 a.m. Staff Roundtable – marketing, event, administrative, membership, additional staff
The roundtable format has been popular among attendees! Bring your burning questions and challenges – someone will be able to give you advice, guidance and new approaches.

10:30 a.m. Tourism Districts:  What are they?  What do they do?  Are they good for Minnesota?  What’s at risk?

You may have heard about TID’s that are in place in communities across the country.  Here’s the opportunity to get smart about what they are and to discuss the implications for Minnesota.

Featuring John Lambeth, Civitas Advisors.

John Lambeth, attorney and Civitas’ President & CEO, specializes in developing unique funding strategies for tourism and travel promotion. He has over twenty years of experience working with destination marketing organizations and state travel offices. Whether adopting enabling legislation, building support among businesses and electeds, or guiding the formation process, Mr. Lambeth is the expert in tourism district creation. He has assisted in over 300 improvement districts, including 177 tourism focused districts, and helped create the first property-based improvement districts in California.

12:00 p.m. MACVB Annual Member Meeting/Lunch Members will elect 2020 Directors and Officers.

Keynote Address Featuring John Edman, Director Explore Minnesota

Growing Tourism in Minnesota

1:00 p.m. General Session: Public Policy Primer:  Looking Out To 2020

MACVB lobbyists, Todd Hill and Tony Kwilas, represent our association at the State Capitol. Alongside MACVB Public Policy Committee Chair, Bill Deef, you’ll gain insight into how the State Legislature works and why what happens in Saint Paul (or Plymouth, or Sleepy Eye, or any other community) matters to you, your CVB/DMO and your community.  This session will include a look into the future (specifically the 2020 legislative session), the MACVB platform, predictions and perils.

2:30 p.m. General Session:  NEW RELEASE!  Webinar Series Preview

You asked for information to help early and mid-level CVB/DMO executives learn about the “business”.  And (working with the University of Tourism Center) we’re ready to deliver.  Cynthia Messer, Director of the Tourism Center, will reveal the six-part webinar series to be launched in November of this year.  MACVB members will have first access to the product.

3:30 p.m. Closing Remarks & Adjourn